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Exam 9: Business Intelligence Systems

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Question 41

Multiple Choice

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________ is the single most important content function in knowledge management applications.

A) Sourcing
B) Retrieving
C) Indexing
D) Sorting

E) B) and C)
F) None of the above

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Question 42

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________ is a term used to refer to the level of detail represented by the data.

A) Granularity
B) Intricacy
C) Elaboration
D) Complexity

E) None of the above
F) B) and C)

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Question 43

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How should a sales team respond to a customer who has an RFM score of 545?

________ attempt to capture human expertise and put it into a format that can be used by nonexperts.

The five basic reporting operations that produce business intelligence can all be accomplished using SQL and basic HTML or a simple report writing tool.

A value of 999-999-9999 for a U.S.phone number is an example of dirty data.

Because of the various problems with operational data, large organizations choose to extract operational data into a(n) ________.

A drawback associated with OLAP reports is their inability to let users drill down into the data.

Describe the features of a data mart.

________ requires the user to request BI results.

What is the objective of performing a market-basket analysis?

Operational data is structured for fast and reliable transaction processing.

A common business application of decision trees is to classify loans by likelihood of default.

What are expert systems? What are their primary disadvantages?

Knowledge management enables employees to leverage organizational knowledge to work more efficiently.

Real Simple Syndication (RSS)is the single most important content function in KM applications.

With ________, statistical techniques can identify groups of entities that have similar characteristics.

The remarkable characteristic of OLAP reports is that they are dynamic.

A sales report that is current as of the time the user accessed it on a Web server is a static report.

Problematic data are termed dirty data.