Question 1

Tweets are effective in persuading others only if they include all four parts of the AIDA strategy.

Accepted Answer

A) True 
 B)False

Question 2

When crafting a sales message, you job is to translate the cold, hard facts about your product or service into warm feelings and reader _______________________.

Accepted Answer

The answer of When crafting a sales message, you job...

Question 3

Traditional direct-mail marketing is more effective than online marketing.

Accepted Answer

A) True 
 B)False

Question 4

When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A) . Which of the following represents your second step, or "I" tasks, of AIDA?

Accepted Answer

A)  Describe the benefits a product or service offers and make rational or emotional appeals.
B)  Include details of your company's reliability and reputation.
C)  Grow more excited about your product and yourself as a salesperson.
D)  Identify a proverb or famous quotation.E) C) and D)
F) A) and B)

Question 5

The most important points in an e-mail sales message should be placed at the end of the message where they will be remembered the most.

Accepted Answer

A) True 
 B)False

Question 6

You should motivate action in the ____________________ of a persuasive request.

Accepted Answer

The answer of You should motivate action in the ____________________...

Question 7

Persuasion in today's businesses focuses on

Accepted Answer

A)  manipulating the facts to bolster sales.
B)  generating and sending messages using only electronic media.
C)  influencing others.
D)  writing direct messages.E) None of the above
F) B) and C)

Question 8

All of the following messages to subordinates would use the indirect strategy except

Accepted Answer

A)  instructions to operate the new phone system installed in all offices.
B)  suggestions to begin an exercise program in conjunction with the new health insurance plan.
C)  requests to contribute to the organization's United Way campaign goal.
D)  discussion of their opportunities to participate in a company-sponsored charity event.E) B) and D)
F) B) and C)

Question 9

Directives moving downward from superiors to subordinates usually follow the indirect strategy.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is the most effective emotional appeal?

Accepted Answer

A)  For a limited time you will receive our employee discount on any new General Motors vehicle.
B)  Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it.
C)  Purchase a Jeep today, and you will receive a $1,500 college savings bond for tomorrow.
D)  Save now and save later. With its low sticker price and great gas mileage, this Focus hybrid is a best buy.E) A) and D)
F) All of the above

Question 11

On behalf of your civic organization, you are inviting a motivational speaker to your semiannual meeting. In your request you guarantee the speaker an enthusiastic audience and a positive impact on the community, both of which emphasize

Accepted Answer

A)  praise for the reader.
B)  indirect benefits to the reader.
C)  the indirect strategy.
D)  the direct strategy.E) None of the above
F) A) and B)

Question 12

Another name for a complaint message is a claim message.

Accepted Answer

A) True 
 B)False

Question 13

In the  ____________________ of a persuasive request, you should build interest, explain the purpose of the request logically and concisely, prove its merit, and reduce resistance.

Accepted Answer

The answer of In the  ____________________ of a persuasive request,...

Question 14

Effective persuasion has the aim of __________________ others.

Accepted Answer

A)  manipulating
B)  confusing
C)  influencing
D)  motivatingE) All of the above
F) None of the above

Question 15

Messages to management are more persuasive when they include words such as "you must" or "we should."

Accepted Answer

A) True 
 B)False

Question 16

Effective sales messages focus on three to five selling points to keep the reader interested.

Accepted Answer

A) True 
 B)False

Question 17

Effective persuasive claim messages

Accepted Answer

A)  vent the writer's anger and frustration.
B)  present a logical case with clear facts.
C)  help the reader by showing who is to blame for the problem.
D)  display strong emotion.E) None of the above
F) A) and C)

Question 18

The closing of a persuasive request should

Accepted Answer

A)  establish your credibility and demonstrate your competence.
B)  meet governmental regulations.
C)  describe the problem.
D)  motivate action.E) B) and C)
F) A) and C)

Question 19

To reduce resistance in a persuasive request, you should avoid offering counterarguments so that you do not offend your reader.

Accepted Answer

A) True 
 B)False

Question 20

Sammie is planning a persuasive request. What advice should she follow for the opening of her request?

Accepted Answer

A)  Provide her telephone number.
B)  Capture the reader's attention and interest.
C)  Cite facts, statistics, expert opinions, examples, and specific details to support her request.
D)  Identify herself and her company.E) B) and C)
F) C) and D)

Exam 8: Persuasive Messages

When crafting a sales message, you job is to translate the cold, hard facts about your product or service into warm feelings and reader _______________________.

Correct AnswerverifiedShow Answer

The most important points in an e-mail sales message should be placed at the end of the message where they will be remembered the most.

Correct AnswerverifiedShow Answer

Persuasion in today's businesses focuses on

Correct AnswerverifiedShow Answer

Which of the following is the most effective emotional appeal?

Correct AnswerverifiedShow Answer

All of the following messages to subordinates would use the indirect strategy except

Correct AnswerverifiedShow Answer

Traditional direct-mail marketing is more effective than online marketing.

Correct AnswerverifiedShow Answer

Effective persuasion has the aim of __________________ others.

Correct AnswerverifiedShow Answer

Directives moving downward from superiors to subordinates usually follow the indirect strategy.

Correct AnswerverifiedShow Answer

Messages to management are more persuasive when they include words such as "you must" or "we should."

Correct AnswerverifiedShow Answer

To reduce resistance in a persuasive request, you should avoid offering counterarguments so that you do not offend your reader.

Correct AnswerverifiedShow Answer

Tweets are effective in persuading others only if they include all four parts of the AIDA strategy.

Correct AnswerverifiedShow Answer

In the ____________________ of a persuasive request, you should build interest, explain the purpose of the request logically and concisely, prove its merit, and reduce resistance.

Correct AnswerverifiedShow Answer

Effective sales messages focus on three to five selling points to keep the reader interested.

Correct AnswerverifiedShow Answer

When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A) . Which of the following represents your second step, or "I" tasks, of AIDA?

Correct AnswerverifiedShow Answer

Another name for a complaint message is a claim message.

Correct AnswerverifiedShow Answer

Sammie is planning a persuasive request. What advice should she follow for the opening of her request?

Correct AnswerverifiedShow Answer

You should motivate action in the ____________________ of a persuasive request.

Correct AnswerverifiedShow Answer

The closing of a persuasive request should

Correct AnswerverifiedShow Answer

Effective persuasive claim messages

Correct AnswerverifiedShow Answer

On behalf of your civic organization, you are inviting a motivational speaker to your semiannual meeting. In your request you guarantee the speaker an enthusiastic audience and a positive impact on the community, both of which emphasize

Correct AnswerverifiedShow Answer

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